Facebook, Instagram, Twitter...Oh My! Not to mention TikTok, Tumblr, Snapchat...social media never stops. Digital Marketing can quickly become overwhelming this day and age, and that's not even counting email, website design, blogs...the list is endless!
Social media is a powerful way to connect with your audience, build brand awareness and drive traffic to your website. Depending on your Target Audience, you can get an INSANE amount of reach for PENNIES on social media.
#1 - Facebook
With more than 2 billion monthly active users on Facebook, it can be a powerful advertising platform for small businesses looking to maximize their reach. However, Facebook is definitely gearing more toward Millennials and Boomers so if your Target Market is younger than that, Instagram and TikTok are your best bet.
Facebook is definitely gearing more toward Millennials and Boomers so if your Target Market is younger than that, Instagram and TikTok are your best bet.
#2 - Twitter
Twitter is a great platform for hosting real-time conversations and building relationships with your customers. This is a great place to ask for product reviews too!
#3 - Instagram
Instagram is an image-based social network that has quickly grown in popularity. It's great for creating a brand-image. Think pretty!
#4 - TikTok
TikTok is currently the fastest growing social media platform. If you're comfortable creating short videos, this platform's for you!
#5 - Blogs
Blogs are another essential part of a business's digital marketing strategy. I have had several business owners and local professionals tell me the blog is where they head to first when researching a potential hire. It's important!
#6 -Your Website
Your website is the HUB of all other marketing channels you use to promote your business - both organic and paid. It doesn't have to be fancy, but it does have to exist! People will notice if it's not there.
Decide What's Best for You!
To decide which channels are best for you, research your customers' needs and spending habits on social media so that you can focus your efforts on the platforms where they're most likely to see your content and purchase from you.