So you've got a great business plan and you're PSYCHED to launch! 3...2...1....you've done it. You've launched your very own business. Now what? Wait patiently and pray clients come out of the woodwork while you sit in your dark basement doing nothing? Probably not...
Launching a business is exciting! It takes some serious cojones to leave your comfort zone and dive into the abyss of the unknown. So where do you find your audience?
Where Do I Find My Audience?
If you don't know who your audience is, check out my post on how to determine your Target Audience first.
Finding clients is scary. There are so many variables...segments...likes/dislikes...OPINIONS...oy...where to even begin....
Do some research, yo! What platforms are your competitors already using? There is no reason to reinvent the wheel. Who is already talking about you or your business? Can you capitalize on those conversations?
Find out what platforms your competitors are using
Here are some other places you can search for clients:
#1 - Facebook Groups
Facebook groups are a great place to start since you don't have to be an admin. You can observe the conversations that are already happening and participate as much or as little as you want to.
#2 - LinkedIn
LinkedIn is another great resource for finding your audience – and it's even easier than Facebook Groups. All you have to do is search for keywords related to your business, find profiles that fit your target audience, and reach out to them.
#3 - Search Engine Optimization (SEO)
SEO helps you find people who are looking for what you offer without even knowing they want it. It's one of the most powerful ways to reach your target market because it gives you an opportunity to capture leads you wouldn't normally get.
#4 - Networking
Nothing can ever replace good ol' face to face networking. In-person networking allows you to show your charm! The best advice I received for networking was to pick 2-3 people in the room to connect with and take them out for coffee later. Start building relationships!
#5 - Professional Development Opportunities
Chances are, the people you want to work with are also taking advantage of professional development opportunities. Strike up a conversation and get to know them!
Remember - Don't Be Desperate!
Desperation WREAKS. Don't go into every client meeting thinking about how much you need this gig. Show them what problem you can solve and focus on fostering a relationship, not making a sale.